Slow economic growth and declining competitiveness has led to a record number of company bankruptcies in Germany. Consequently there is an equally high level of write offs in the credit industry. For most banks and savings banks, business credit is the largest revenue earner. The revenue potential from deposit and commission business is under-exploited. The demands made on corporate business consultants are increasing. Sales coaching with clear targets are a successful tool. Transparent coaching programmes and well-structured feedback based on an evaluation increases the motivation of corporate client consultants and therefore, the success of the coachings.
