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 Marketing & Sales
Knowledge Management/CRM
Supply Chain Management
Business Development Asia
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Consulting services
- Development of marketing and sales strategies
- Pricing/incentive strategies
- Product and client-related profitability analysis
- Sales cost optimisation
- Performance improvement (process restructuring, organisation optimisation, management systems, culture)
- Client portfolio management (key accounts, medium and small accounts, dealers/distributors, e-business)
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Project examples
Key account management automotive
Development and implementation of a pan-European key account management system for automotive manufacturers and system suppliers
Dealer management
Restructuring of the distributor organisation and introduction of a performance-oriented management system
Marketing strategy paper chemicals
Development of a new marketing strategy for paper chemicals based on a detailed market and competition analysis
Client profitability analysis
Development of a client profitability analysis to manage sales, services and logistics costs
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